Rajiv Bhan leads several technology integration projects within the Analytics & Behavior Change organization at CVS Health, including Aetna’s internal behavior change messaging platform, and Attain, an activity and health app developed in collaboration with Apple. Prior to joining CVS, Rajiv led the Data Science & Engineering organization at Fitbit and spearheaded the development of several machine learning-based initiatives. Rajiv has also worked in the areas of video-on-demand (Netflix, CBS Interactive) and bioinformatics (GE Healthcare).